LocalLove is an affirmation-based and community-supportive digital magazine project by United Way. The idea behind the initiative is to bring about a more cohesive and welcoming social environment by connecting people, motivating change and offering ways for individuals to "live well and do good."
United Way Greater Toronto launches its digital magazine this month, featuring stories on local changemakers, opportunities to contribute to the well-being of the community, as well as challenging existing problematic notions. Dedicated to fostering a warm social environment and giving a sense of agency to members of the community, LocalLove.ca will work closely with individuals in the Peel, Toronto and York Region. Without a doubt, the digital magazine publication will be a helpful tool for connecting residents and giving them that little bit of extra strength on rainy days.
Socially Empowering Digital Magazines
LocalLove Brings Communities Together Through Events & Media
Trend Themes
1. Affirmation-based Digital Magazines - Opportunity for digital magazines to focus on positive messaging and affirmations to empower communities and individuals.
2. Community-driven Media Platforms - Opportunity for media platforms to prioritize community involvement and connect individuals to make a positive impact in their local areas.
3. Socially Conscious Journalism - Opportunity for journalism to challenge existing problematic notions and promote a more cohesive and welcoming social environment.
Industry Implications
1. Digital Media - Disruptive innovation opportunity for digital media companies to develop platforms that empower and connect communities through positive messaging and community involvement.
2. Nonprofit Organizations - Opportunity for nonprofit organizations to leverage digital magazines and media platforms to engage communities and inspire positive change.
3. Local News - Disruptive innovation opportunity for local news outlets to adopt socially conscious journalism practices and prioritize stories on local changemakers and community well-being.