The craze with digital influencers is in full swing as companies begin to tap into the potential of virtually humanized graphics. Lil Miquela, who is perhaps the most popular of her kind on social media, has been "collaborating" with big brand names like Japanese street label Ambush and digital publication Highsnobiety.
The latest development for the digital influencer is a tee drop that is done in partnership with Barneys New York. The exclusive clothing item is an ultra-stylish and futuristic long-sleeved t-shirt that ties into the story and essence of Lil Miquela. It also proves to be relatable to the anxieties of a dystopian robotic civilization.
With sleek and well-positioned graphics, the shirt is modeled by the digital influencer. Attention is drawn to the "subversive" slogan on the back which reads 'I Am Not A Human.'
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
Trend Themes
1. Virtual Influencer Marketing - Disruptive innovation opportunity: Companies can leverage virtual influencers to create unique collaborations and tap into the potential of virtually humanized graphics.
2. Futuristic Fashion - Disruptive innovation opportunity: The rise of digital influencers opens up opportunities for brands to create ultra-stylish and futuristic clothing items that align with the essence of these virtual personalities.
3. Subversive Slogans - Disruptive innovation opportunity: Incorporating subversive slogans on clothing items can appeal to consumers seeking to express their individuality and challenge societal norms.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Fashion retailers can collaborate with virtual influencers to create exclusive clothing items and tap into the growing market of digitally influenced consumers.
2. Digital Marketing - Disruptive innovation opportunity: Digital marketing agencies can specialize in virtual influencer marketing, helping brands navigate the world of virtually humanized graphics to reach a wider audience.
3. Graphic Design - Disruptive innovation opportunity: Graphic designers can explore new aesthetics and visual styles to create sleek and well-positioned graphics for digital influencers' merchandise, catering to the demands of the futuristic fashion market.