When a company has many brands, securing trademarks may be a time-consuming and expensive procedure. After realizing that business owners are hesitant to work with typical law firms that charge by the hour, Digip was established. Digip helps its consumers file trademarks themselves rather than through law firms by digitizing the procedure. All the stages of trademark searches are combined by Digip into a single online workflow. Customers pay a set monthly or annual membership price in addition to the application fees levied by trademark authorities, as opposed to being charged separately for each stage of the procedure.
"A cool thing with trademarking is that you pick up on early business trends," Johansson said. "We have been involved in some interesting projects with emerging technologies that will hit the markets in coming years. This is a really fun and exciting part of our setup."
Digital Trademarking Services
Digip Digitizes the Process of Applying for Trademarks Using Tech
Trend Themes
1. Digital Trademarking - The trend of digitizing the traditional process of applying for trademarks has created an opportunity for startups to provide cost-effective and efficient solutions.
2. DIY Trademark Filing - The rising trend of businesses taking control of their trademark filing process has created demand for user-friendly and affordable trademarking tools.
3. Early Business Trend Identification - The trend of identifying business trends through trademarking has created an opportunity for companies to offer data analytics and forecasting services.
Industry Implications
1. Legal Tech - The digital transformation of trademarking has disrupted traditional legal services, creating opportunities for legal tech startups to offer innovative solutions.
2. Saas - The trend of offering monthly or annual membership prices for trademarking services has opened up opportunities for SaaS companies to provide streamlined and affordable trademarking tools.
3. Data Analytics - The trend of using trademarking to identify early business trends has created opportunities for data analytics companies to provide insights and forecasting services to businesses.