Converse CONS, a skate-focused sub label by Converse introduces two new silhouettes that are spotlighted by the Digi Camo colorway. The first of the two is detailed with a desert camouflage palette and the second sneaker has a woodland camouflage palette.
Both of the sneakers take on a futuristic angle on militaristic designs. The Chuck Taylor All Star Pro has the camo detail from the heel down to the forefoot, resting on top of a white rubber toe cap around the front. The Pro Leather sneaker has camouflage from the front to the back with no contrast with the exception of a black star graphic by the quarter. The Chuck Taylor sneaker has a patch on the lateral collar and all silhouettes are finished with black laces, white midsoles, and molded CX foam footbeds.
Digi Camo Canvas Footwear
Converse CONS Drops Two New Casual Footwear Options
Trend Themes
1. Digitized Camouflage Footwear - The digitized camouflage colorway opens up opportunities for footwear brands to explore the digitization of traditional designs.
2. Skate-inspired Footwear - The new Converse CONS silhouettes provide inspiration for skatewear brands to create their own bold takes on traditional designs.
3. Blending Military and Streetwear Styles - Combining militaristic patterns with streetwear design elements presents an opportunity for fashion brands to create disruptive products for urban youth.
Industry Implications
1. Footwear - The new Converse CONS footwear options showcase the potential for innovation and creative colorways in the footwear industry.
2. Skatewear - Skatewear brands can gain inspiration from the design elements of the new Converse CONS silhouettes to create their own skate-inspired footwear and apparel.
3. Fashion - Brands in the fashion industry can experiment with blending traditional military design elements with streetwear to create new and unique styles.