Here is a pretty witty and extremely funny campaign for Diesel's 'Sister Yes' eyewear. The tagline "Protect your eyes" is used with hilarious shots of asscracks, granny underwear and a fat old lady at the beach in a swimsuit. The campaign was created by Miami Ad School, Sao Paulo, Brazil with art direction by Pedro Henrique Fernandes.
Implications - Funny campaigns are always a nice change from models and dressed-up products. It's a unique way to reach the audience without being too overbearing or pretentious. The added comic relief connects the product and the audience a little more considering how a good laugh implies that the company knows its target population well. It's a marketing technique that works for any small-time or big-time company that wants to find a way to connect with the public.
Hilarious Campaign
Diesel's "Protect Your Eyes"
Trend Themes
1. Humorous Advertising - Using humor in advertising campaigns can help companies connect with their target audience in a unique and memorable way.
2. Unconventional Marketing - Unusual and non-traditional marketing tactics, like the use of humor, can help companies stand out in a crowded market.
3. Authentic Branding - Authentic brands that understand their target audience and use humor to connect with them can build strong customer relationships.
Industry Implications
1. Eyewear Industry - Companies in the eyewear industry can use humor in their advertising campaigns to differentiate themselves and appeal to a wider audience.
2. Advertising Industry - Advertising agencies can offer their clients new and innovative ways to reach their target audience through the use of humor in their marketing strategies.
3. Fashion Industry - Companies in the fashion industry can use humor to create a unique brand image and stand out in a competitive market.