We've featured Diesel fashions, shows and ads on Trend Hunter so often; we just can't get enough of their viral qualities.
The latest TV spot is called Diesel Health and Safety Procedure. It's a silly video detailing the potential hazards for Diesel shoppers, including emergency procedures and tips like, "Don't try on high heels near small domestic animals."
The disclaimer at the end reads:
Diesel disclaim any responsibility for any harm incurred whilst shopping in its stores, including, but not limited to: injuries or death resulting from robberies gone wrong, staff members going postal, revenge attacks by disgruntled former employees, unforecast hurricanes, acts of God, acts of Satan, acts of any deity or suprahuman being, alien invasions, shark attacks, meteorite showers and plagues of locusts. Run for your lives.
The campaign includes retro images Diesel has proven to have an affinity for. Remember the disco dancers?
Retro Fashion Warnings
Diesel Health & Safety Procedure
Trend Themes
1. Viral Advertising - Opportunity for brands to create humorous and shareable content like Diesel's Health and Safety Procedure video.
2. Retro Fashion - Growing trend of incorporating vintage aesthetics into contemporary fashion campaigns, as seen in Diesel's use of retro images.
3. Branded Disclaimers - Increasing use of humorous and exaggerated disclaimers by brands to add an entertaining element to their messaging, exemplified by Diesel's disclaimer at the end of their video.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to leverage the appeal of retro fashion, as demonstrated by Diesel's use of retro images in their campaign.
2. Advertising and Marketing - Brands can explore viral advertising campaigns to engage audiences and create buzz, as evidenced by Diesel's success in creating viral content.
3. Film and Television Production - Demand for creative and entertaining video content, like Diesel's Health and Safety Procedure video, presents opportunities for film and television production companies.