Italian fashion house, Diesel, has launched another innovative marketing campaign, this time involving dating classifieds advertising Diesel models.
The Swiss may do things first, but the Italians know how to make a good thing even better. Migros, the Swiss supermarket chain first gave the opportunity of contacting their lingerie models to their clients... but the Italians took it further... a lot further. Finally you (don't think it's generic, I'm talking to no one other than you) can date a model! So many young guys and girls dream of meeting one of those cool runway models. Now, boys and girls, you can make it tue.
What about it then? Let the Swiss contact... I will meet, sit next to, talk to a "Diesel" model! The address of your favourite models is www.diesel.com. You can offer Costy or Safado a good Italian coffee!
Diesel Lets You Date a Model
Controversial Diesel Dating Campaign
Trend Themes
1. Controversial Marketing Campaigns - The trend of developing campaigns that push boundaries and spark conversation can create disruptive innovation opportunities in advertising and marketing.
2. Inclusive Marketing - Fashion brands can create more inclusive and diverse campaigns that account for different customer needs.
3. Virtual Modeling - Using VR technology to create virtual models can revolutionize the modeling industry and create new opportunities for fashion brands.
Industry Implications
1. Fashion - Fashion brands have the ability to push boundaries and create campaigns that can challenge traditional ideas of advertising.
2. Technology - Innovation in technology is changing the way we model products and can be used to revolutionize the fashion industry.
3. Hospitality - Innovative campaigns that partner up with hospitality can create big opportunities for new and emerging fashion brands.