This autumn and winter, a lot of well-known haute couture designers are producing exclusive and expensive dogwear.
Ben de Lisi, Issa, Stephen Webster and Vivienne Westwood are all getting ready for one of the biggest pet fashion shows, Pet a Porter in London. Stephen Webster, the British jeweler who created Madonna's wedding ring, has customized a 500,000 bespoke diamond and precious jewel collar which will available to buy on the stylish night. The highlight of the show is £2,500 Ruff diamonds spring jacket from Vivienne Westwood. The coat is made from white diamond and small sapphires.
Check out the article on Pet Fashion Week in New York:
£2,500 Diamond Dog Coat
Debut At Pet A Porter London
Trend Themes
1. Luxury Pet Accessories - The trend is for designers to create high-end, exclusive pet accessories featuring precious gems and materials, creating opportunities for disruptive innovations in the pet fashion industry.
2. Haute Dogwear Collections - The trend is for luxury fashion designers to extend their brand into the pet market, creating opportunities for disruptive innovation in the dogwear industry.
3. Diamond Studded Pet Clothing - The trend is for high-end designers to collaborate with jewelers to create bespoke, diamond-encrusted pet clothing, creating opportunities for disruptive innovation in the luxury pet fashion market.
Industry Implications
1. Luxury Fashion - The trend for luxury pet accessories creates opportunities for disruptive innovation in the high-end fashion industry.
2. Pet Fashion - The trend for haute dogwear collections creates opportunities for disruptive innovation in the pet fashion industry.
3. Jewelry - The trend for diamond studded pet clothing creates opportunities for disruptive innovation in the jewelry industry.