Diamondback Bicycles, an American brand that specializes in high-end bikes of all kinds, recently launched an online building tool to benefit its consumers. Currently, it can be used to customize the revolutionary 'Andean' triathlon model, however it will soon be extended to other variations as well.
With this, consumers are able to quickly change specific features on the model to suit their needs. As Steve Westover, the marketing director of Diamondback Bicycles claims, "Our new customization tool will make the buying process easier than ever before, allowing riders to choose everything from their wheelset to their bar tape color."
In addition to simplifying the buying process an ensuring the perfect fit, the brand's tool allows consumers to see what their purchase will look like, while also getting a better understanding of what the add-ons will do.
Custom Online Bike Builders
Diamondback Bicycles Invites Consumers to Adapt Their Model with Ease
Trend Themes
1. Online Customization Tools - The rise of online customization tools in the bicycle industry presents an opportunity for brands to offer personalized products and enhance the buying experience.
2. Direct-to-consumer Models - Adopting direct-to-consumer models can disrupt the traditional retail landscape in the bicycle industry by eliminating intermediaries and offering greater customization options.
3. Visual Product Customization - Incorporating visual product customization features allows consumers to have a more immersive and interactive shopping experience in the bicycle industry.
Industry Implications
1. Bicycle Manufacturing - Implementing online customization tools can revolutionize the bicycle manufacturing process by streamlining production and reducing waste.
2. E-commerce - The rise of direct-to-consumer models in the bicycle industry opens up opportunities for e-commerce platforms to cater to personalized product customization and enhance customer satisfaction.
3. Virtual Reality Technology - Integrating virtual reality technology into the bicycle industry allows consumers to visualize and customize their desired products, creating a more engaging and immersive shopping experience.