Luxury skincare brand Natura Bissé launched its Diamond Cocoon Collection to offer consumers a range of treatments that help to protect the skin from environmental pollutants that go undetected by the human eye.
The three-piece Diamond Cocoon Collection includes a Skin Booster, the Ultimate Shield and an Enzyme Cleanser, which help to shield she skin from pollutant particles, solar radiation, gases, heavy metals and even the blue light that is emitted by digital devices, which can accelerate visible signs of aging.
As a whole, the new skincare products are designed to "[liberate] your skin from modern pollution." With this environmental protection treatment range, Natura Bissé highlights that pollution can impact the skin in many ways, contributing to everything from dullness and dryness to dark spots, inflammation, aging and allergic reactions.
Luxe Anti-Pollution Skincare
The Diamond Cocoon Collection Shields Skin from Invisible Pollutants
Trend Themes
1. Anti-pollution Skincare - There is an opportunity to create innovative and holistic skincare solutions specifically targeting invisible environmental pollutants shielding the skin from 'modern' pollution.
2. Blue Light Defense - There is room for disruptive innovation by creating novel systems to combat blue light exposure from digital devices, which can accelerate visible signs of aging.
3. Environmental Protection Treatments - Incorporating environmental protection into skincare routines is an emerging trend, which creates a solid marketplace for innovative products that shield the skin from several environmental factors.
Industry Implications
1. Skincare - The skincare industry, in particular high-end skincare, has a great opportunity to capitalise on the increasing consumer demand for anti-pollution skincare products, with new products that are effective and safe for the skin.
2. Beauty - The beauty industry has an opportunity for innovation in the creation of chemo-protective hair and scalp care solutions that can protect the hair and scalp from environmental pollutants, especially in urban areas.
3. Cosmetics - The cosmetics industry specifically has a chance to invest in aggressive research and development efforts to create innovative and disruptive blue light defense makeup formulations that help users block out the harmful rays emitted by digital devices.