The Dial body washes have been improved and relaunched by the brand to provide consumers with an accessible range of ways to enhance their in-shower routine. The body washes now feature the new HydraClean Complex formulated with vitamin E to help remove dirt and impurities, while leaving the skin hydrated. The entire range includes 15 options to choose from, which are being launched with the help of actor and director Melissa Fumero as part of the #DialUpYourDay campaign.
Senior Vice President of Marketing North America Vildan Oenpecker-Cerci spoke on the new Dial body washes saying, "Now with 100% recycled packaging and HydraClean Complex, our new body washes cleanse deep while being gentle on skin, leaving it feeling healthy and renewed. We are proud to be leading the way in creating a more sustainable future for generations to come while providing the highest quality products."
Gentle Skin-Supporting Body Washes
These Dial Body Washes Feature the New HydraClean Complex
Trend Themes
1. Hydrating Body Washes - Opportunity to develop body washes that nourish and hydrate the skin.
2. Eco-friendly Packaging - Opportunity to create recyclable and sustainable packaging for personal care products.
3. Clean Beauty - Opportunity to formulate clean and safe personal care products for consumers.
Industry Implications
1. Personal Care Industry - Developing all-natural and eco-friendly body washes to cater to the growing trend of clean beauty.
2. Beauty Packaging Industry - Creating sustainable packaging solutions for personal care products while maintaining product efficacy.
3. Eco-friendly Manufacturing Industry - Developing manufacturing processes that use renewable resources to create sustainable personal care products.