In order to celebrate the theme parks first anniversary, NBC Universal launched an immersive activation in the form of a Diagon Alley installation at London's King's Cross station. The playful event featured a recreation of the Harry Potter series' infamous shopping district by 3D graffiti artists Max n Joe. The recreation served as a backdrop for a Diagon Alley photobooth with plenty of props on hand.
The Diagon Alley recreation marks a single year since the opening of the attraction at NBC Universal's Orlando Theme Park and is boosted by its connectivity that enabled individuals to share the photobooth image on social media networks immediately.
A fun way to celebrate the Orlando attraction in a setting that the story took place, the Diagon Alley experience is a great example of buzzworthy shareable content that is able to reach audiences far from the microsite location.
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
Trend Themes
1. Immersive Activations - Creating immersive brand experiences in public spaces allows for increased engagement and social media sharing.
2. Three-dimensional Graffiti - Utilizing 3D graffiti artists can bring a unique and eye-catching element to brand activations and installations.
3. Buzzworthy Shareable Content - Creating memorable and shareable experiences helps to generate excitement and reach a wider audience for brand promotions.
Industry Implications
1. Theme Parks - Theme parks can capitalize on immersive brand activations to enhance visitor experiences and create memorable moments.
2. Art and Design - The art and design industry can leverage the utilization of 3D graffiti artists to create visually stunning installations for brand activations.
3. Marketing and Advertising - Marketing and advertising professionals can learn from the concept of buzzworthy shareable content to effectively engage and reach target audiences.