Fashion-savvy boys, take notice—it’s time to bring the blazer to the backyard. At least that’s what it seems with D&G Men’s Spring 2010 collection, anyway.
Featuring khaki shorts, patterned shirts and denim blazers, D&G Men’s Spring 2010 collection channeled sophisticated barbecue attire, complete with a runway made of (probably faux) grass. The studly models, some sans shirt, paraded in relaxed pieces that also emitted a polished, I-could-wear-this-to-work look.
Implications - Men are beginning to pay more attention to their appearance. Modern male shoppers are looking for pieces that allow for more experimentation in their looks. Companies looking to further implement their name on consumers' minds could focus on this aspect of more exploration for male customers.
Groomed Backyard Fashion
D & G Men's Spring 2011 Line Adds Class to Your Summer BBQ
Trend Themes
1. Sophisticated Barbecue Attire - Opportunity for fashion brands to create clothing lines that blend formal and casual elements for men's outdoor gatherings.
2. Men's Fashion Experimentation - There is a growing demand for clothing options that allow men to explore different styles and express their personality.
3. Polished Workwear Look - Brands can capitalize on the trend of men seeking clothing that is suitable for both work and social occasions.
Industry Implications
1. Fashion Retail - Fashion retailers can innovate by creating clothing lines specifically designed for men's outdoor gatherings.
2. Men's Fashion - Opportunity for men's fashion brands to design clothing that encourages experimentation and self-expression.
3. Workwear - Workwear brands can tap into the demand for clothing that offers a polished and professional look suitable for various occasions.