7 Diamonds uses the beach as a canvas and the company’s premium clothing as the paint and the brand sets a whole new picture for its Spring/Summer 2013 Lookbook.
The video and lookbook photos portray many poses and settings, outlining the brand’s movement toward a younger market in men’s quality clothing. The campaign brings in the skills of high-fashion model Gui Fedrizzi, showing that the company is taking steps to bring the already steady growing brand to a new level. Shot in California’s Crystal Cove State Park, the lookbook is appropriately fresh and light, reflecting the current season.
Whether or not you’re in need of a new wardrobe, this stunning lookbook is worth a glance.
Dexterous Menswear Beach Shoots
The 7 Diamonds Spring/Summer 2013 Lookbook Takes it to the Beach
Trend Themes
1. Premium Men's Beachwear - 7 Diamonds sets a new standard in premium clothing with their beachwear collection for Spring/Summer 2013.
2. Youth-oriented Menswear - 7 Diamonds brand focuses on capturing the younger market in men's high-quality clothing.
3. Fashion Model Collaborations - 7 Diamonds' collaboration with high fashion model Gui Fedrizzi highlights the company's commitment to bringing their brand to a new level of fashion.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating elements of 7 Diamonds' premium and youthful menswear designs.
2. Photography and Video - The photography and video industry can take inspiration from 7 Diamonds' approach to creating a fresh and light lookbook for their Spring/Summer 2013 collection.
3. Retail - Retailers can learn from 7 Diamonds' focus on targeting the younger market and incorporating high fashion collaborations to appeal to a wider audience.