After buying, activating or upgrading a new mobile device, there's typically only a 30-day window to sign up for device insurance. Unfortunately, theft, loss and damage are not only devastating, but costly to those who did not have the foresight to invest in protection. In order to give its customers a second shot at getting their bases covered, AT&T is now offering 'Open Enrollment' for a limited time this spring.
Open Enrollment gives existing AT&T users the chance to take advantage of one of three protection options: Multi-Device Protection Pack, the Mobile Protection Pack or Mobile Insurance. The lowest of the plans begin at about $8 and gives mobile users a much greater peace of mind.
In addition to its consumer-facing solutions, AT&T is also offering the Mobile Protection Pack for Business.
Protective Mobile Insurance
AT&T's Open Enrollment Gives Existing Phone Owners Access to $8 Plans
Trend Themes
1. Extended Insurance Enrollment - Extending the enrollment period for device insurance gives customers more opportunities to protect their mobile devices and reduces the risk of costly damages.
2. Affordable Protection Plans - Offering lower-cost protection plans, starting at $8, allows mobile users to affordably safeguard their devices and increases overall customer satisfaction.
3. Business Mobile Protection - Expanding mobile protection services to include business customers opens up a new market and revenue stream for AT&T.
Industry Implications
1. Mobile Insurance - The mobile insurance industry can explore innovative ways to extend enrollment periods, create affordable plans, and cater to the specific needs of business customers.
2. Telecommunications - Telecom companies can identify opportunities to enhance customer satisfaction by offering extended enrollment periods and more affordable protection options for mobile devices.
3. Consumer Electronics - Consumer electronics manufacturers can collaborate with mobile insurance providers to offer bundled protection plans or create their own extended enrollment periods to increase customer loyalty.