Wet Brush's Original Detangler disrupted the hair care industry with a gentle design that delivers more than 45% less breakage with 55% less effort, and now the innovative detangling brush can be customized thanks to a new tool from the brand. The online customization tool from Wet Brush makes it possible to customize the design of the best-selling Original Detangler by choosing a color and accenting it with images, logos or text.
With this customization tool, brush users can create beautifully coordinated gifts for themselves, groups and special occasions such as birthdays, bachelorette parties, family get-togethers, vacations and other events.
Knowing that its customer base loves to collect multiple brushes, Wet Brush now gives people a unique way to express their individuality and mark meaningful moments in life.
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Trend Themes
1. Customization of Hair Care Products - The customization tool from Wet Brush allows users to personalize the design of their detangling brushes by choosing colors and adding images or text, opening up opportunities for personalized hair care products.
2. Personalized Gifting in Hair Care Industry - Wet Brush's customization tool enables customers to create beautifully coordinated detangling brushes as gifts for themselves and others for special occasions, presenting an opportunity for personalized gifting in the hair care industry.
3. Expression of Individuality Through Hair Brushes - Wet Brush's customization tool offers customers a unique way to express their individuality by designing their own detangling brushes, tapping into the growing trend of self-expression in the beauty industry.
Industry Implications
1. Hair Care - The customization tool from Wet Brush introduces a new dimension to the hair care industry by allowing customers to personalize their detangling brushes, creating opportunities for customized hair care products.
2. Gifts and Special Occasions - Wet Brush's customization tool opens up possibilities for customized detangling brushes as gifts for birthdays, bachelorette parties, and other special occasions, presenting potential disruption in the gifts industry.
3. Self-expression in Beauty - By providing customers with the ability to design their own detangling brushes, Wet Brush taps into the trend of self-expression in the beauty industry, providing an innovative opportunity for self-customization in beauty products.