The Rebel Mama recently partnered with award-winning cannabis retailer Miss Jones to create an exclusive shopping experience focused on women who are curious about incorporating cannabis into their regime.
In partnership with premium wellness brand MADGE AND MERCER MODERN APOTHECARY and cannabis brands, Wana and Little Victory, Rebel Mama X Miss Jones has curated a curated edit of products. The first of its kind, Treat Yourself Thursday (Cannabis Edition) seeks to destigmatize cannabis use by providing a personalized and approachable experience to women.
"Many women can benefit from cannabis but there is still stigma around cannabis use. We believe if cannabis is introduced in the right environment with the right education, it will help to change people’s misconceptions. Our goal is to showcase cannabis as a tool in your self-care arsenal with products that can be seamlessly integrated into your life," said Shauna Levy, founder and CEO of MADGE AND MERCER.
The private shopping event will be held on June 16th from 6-8:30 pm at Miss Jones King West Outpost, 315 King St. W., Toronto, ON. The Rebel Mama's founders, Aleks Jassem and Nikita Stanley, along with MADGE AND MERCER’s Shauna Levy will speak on how cannabis benefited their lives.
Destigmatizing Cannabis Events
Miss Jones Cannabis x The Rebel Mama Debut a Shopping Experience
Trend Themes
1. Women-centered Cannabis Events - Opportunities for the creation of women-centered cannabis events, which may help to destigmatize cannabis use and encourage women's exploration of cannabis-based products.
2. Personalized Cannabis Shopping Experiences - There may be opportunities for businesses to provide personalized shopping experiences focused on cannabis-based products, which may help to educate consumers and reduce stigma.
3. Combining Cannabis with Self-care - There may be opportunities to promote cannabis-based products as part of a larger self-care regimen, which may help to reduce stigma and increase adoption among certain segments of the population.
Industry Implications
1. Cannabis Retail - Cannabis retailers may consider hosting women-centered events, curating personalized shopping experiences, and promoting cannabis as part of a larger self-care regimen to reduce stigma and attract new customers.
2. Wellness - Wellness companies may consider partnering with cannabis retailers to promote the use of cannabis as part of a larger self-care regimen, reducing stigma and promoting a holistic view of wellness.
3. Event Planning - Event planners may consider the creation of women-centered cannabis events, which may help to destigmatize cannabis use and provide opportunities for companies promoting cannabis-based products to connect with new customers.