Desserts will often sell themselves with consumers who have a sweet tooth, but the la Menorquina dessert boxes are designed to entice even before revealing the treats within.
Focusing on a watercolor aesthetic, the la Menorquina packaging and branding features marine life to draw a geographical comparison to the origin of the brand: Menorca.
Designed by SOCIETAT DE DISSENY, the la Menorquina branding is intended to be a continuation of the brand's legacy with a focus on staying relevant with the modern consumer. The final design of the dessert boxes is rather scarce in design to ensure the focus remains on the sweet treats within, while also giving the eyes a visual treat to explore before indulging.
Watercolor Dessert Packaging
The la Menorquina Dessert Boxes are Pretty and Charming
Trend Themes
1. Watercolor Aesthetic - Explore the use of watercolor aesthetics in packaging design to create a visually appealing and charming product presentation.
2. Geographical Branding - Consider incorporating elements of a brand's origin or location in packaging and branding to establish a unique and authentic connection with consumers.
3. Minimalist Packaging - Embrace minimalist packaging designs that focus on simplicity and allow the product to be the main attraction, creating a sense of curiosity and delight for customers.
Industry Implications
1. Food Packaging - Explore opportunities to incorporate innovative design concepts in food packaging to create a memorable and engaging customer experience.
2. Branding and Marketing - Discover disruptive branding techniques that go beyond traditional approaches, such as using geographical elements, to captivate and resonate with target audiences.
3. Consumer Goods - Consider incorporating minimalist packaging designs in the consumer goods industry to stand out on shelves and attract customers seeking simple, elegant packaging.