The Designer PUMA Collection integrates the sporty brand's athletic apparel with coveted designer collaborations in the likes of Alexander McQueen and Hussein Chalayan.
Showcased at PUMA concept stores, the winter wardrobe includes vibrant yoga wear, eccentric graphic printed leggings and rad track jackets. It is definitely for individuals who want to stand apart from the crowd while working out. The eclectic collaboration infuses the athletic functions of the clothing within an urban landscape made for sporty fashionistas. This new active line is stylishly versatile in its bold and strong designs, suited for both the gym and the streets.
Lensed by photographer Zanita Whittington and starring Tania Pozzebom, the Designer PUMA Collection fully encompasses a sporty-chic style in its Fall/Winter 2011 lookbook.
Upscale Yoga Wear
The Designer PUMA Collection is an Eccentric Mix of Sporty-Chic Ensembles
Trend Themes
1. Athleisure Wear - The Designer PUMA Collection showcases the growing trend of incorporating athletic apparel into everyday wear for a comfortable, yet stylish look.
2. Collaborative Fashion - The Designer PUMA Collection taps into the trend of designer collaborations, creating unique and bold pieces that stand out from traditional workout wear.
3. Printed Activewear - The Designer PUMA Collection features eye-catching graphic prints on leggings and other workout wear, tapping into the trend of bold patterns and designs in activewear.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating athletic wear into high-end fashion collections, creating a new market for versatile and comfortable pieces.
2. Sportswear - Sportswear companies can explore the opportunity of designer collaborations, tapping into new markets and creating unique and bold pieces that appeal to the fashion crowd.
3. Fitness - The fitness industry can benefit from the trend of bold and printed activewear, creating options for individuals who want to express their individual style while working out.