Luxury designer Phoebe Philo has been openly commemorated and celebrated via an online archival platform and a connected Instagram account. Intuitively dubbed 'OLD CÉLINE,' the project takes a look back at the elegance and gracefulness that adorned the creative's years at French ready-to-wear brand CÉLINE. The retrospective spans a decade — from 2008 and 2018, and features collections, ad campaigns and other label-related projects designer Phoebe Philo was "at the helm" of.
Both the Instagram and the website present an artistic curation of archival materials that engage consumers in a nostalgic trans, while teaching them about the label's recent heritage and Philo's creative approach.
OLD CÉLINE presents a type of gallery that spotlights noteworthy moments in luxury fashion -- a good example would be the Joan Didion ad that was shot by Jurgen Teller in 2015.
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
Trend Themes
1. Fashion Archival Platforms - Creating an online archival platform for a brand’s past work is a way to foster a deeper connection with consumers and promote nostalgia in the fashion industry.
2. Nostalgic Branding - Using nostalgia to market luxury fashion brands is a trend that helps to connect with consumers emotionally and create a sense of shared history.
3. Creative History Retrospectives - Brands can spotlight noteworthy moments in their own creative history to create an immersive experience for consumers and foster strong brand loyalty.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can use an online archive to showcase past collections, campaigns, and projects, and create an emotional connection with consumers.
2. Art Galleries - Art galleries can partner with luxury fashion brands to create immersive exhibitions of past collections, campaigns, and projects that merge history and art.
3. Marketing and Advertising - Marketers can use nostalgia and creative history retrospectives to evoke emotion and build stronger connections between luxury fashion brands and consumers.