Summer weather has arrived and Target wants to help consumers freshen up their wardrobe with its new Designer Dress Collection.
Target's new Designer Dress Collection features 70 styles of dresses in sizes ranging from XXS to 3X. The collection features designs by Cushnie (Carly Cushnie’s ready-to-wear brand), Lisa Marie Fernandez, and more. There's also a selection of breezy prairie-style dresses from the hit Instagram brand LoveShackFancy. But perhaps the best thing about the new lineup is that all the dresses are priced under $60. As Target’s Executive VP and Chief Merchandising Officer of Style and Owned Brands Jill Sando explains: "When we started working with these three designers, our collective hope with The Designer Dress Collection was, and still is, to evoke a sense of joy and confidence that comes with finding the perfect dress — especially as we hope for brighter days ahead."
Affordable Dress Collections
Target's new Designer Dress Collection Features 70 Dress Styles
Trend Themes
1. Affordable Dress Collections - The trend of offering affordable dress collections is disrupting the fashion industry by making stylish clothing accessible to a wider audience.
2. Designer Collaborations - The trend of designer collaborations is creating innovative opportunities for established brands like Target, allowing them to offer high-end designs at affordable prices.
3. Inclusive Sizing - The trend of inclusive sizing is revolutionizing the fashion industry by ensuring that clothing options are available for customers of all shapes and sizes.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of affordable dress collections by incorporating budget-friendly options into their product offerings and attracting a larger customer base.
2. Designer Brands - Designer brands can explore the trend of designer collaborations to reach a broader market segment and increase brand exposure.
3. Body Positive Activewear - The body positive activewear industry has an opportunity to embrace the trend of inclusive sizing by creating workout clothing that caters to diverse body types and promotes body positivity.