Victoria Beckham is no stranger to the fashion industry. The former Spice Girl has become a global style icon, helping to set trends around the world.
The designers love her, she's gifted heaps of designer outfits and products, and has even walked the catwalks for big shots like Roberto Cavalli and Dolce & Gabbana.
Now she's ready to try her hand at her own clothing design, with her eye set on opening a boutique on LA's trendy Melrose Avenue to sell her successful dVb line. Items in her collection so far includes pants, skirts, bags and sunglasses.
"Victoria wants to ensure she is as much of a fashion icon in the States as in the UK and this seems the ideal way to do it," a FemaleFirst article said. "Melrose Avenue is the place to have a store if you are a designer, so if Victoria pulls it off it will do wonders to boost her status."
Rumours of her modeling her own designs are spinning too, and it would be a smart move considering how closeley fans copy her fashion choices.
Designer Celebs
Victoria Beckham To Open Melrose Store
Trend Themes
1. Celebrity-inspired Fashion Lines - There is a growing trend of celebrities launching their own fashion lines, opening opportunities for new startups and collaborations within the fashion industry.
2. Influencer-driven Marketing - The influence of celebrities and fashion icons like Victoria Beckham can be leveraged for marketing and branding, providing opportunities for disruptive innovation in the advertising industry.
3. Boutique Shopping Experience - Opening a boutique is becoming a popular way for designers to sell their collections and provide a unique shopping experience, creating opportunities for innovation in the retail industry.
Industry Implications
1. Fashion - The fashion industry has a growing trend of celebrity-inspired fashion lines that designers and startups can leverage to create unique and disruptive fashion products.
2. Marketing and Advertising - The influence of fashion icons like Victoria Beckham can be leveraged for marketing and branding, providing opportunities for disruptive innovation in the advertising industry.
3. Retail - Opening a boutique is becoming a popular way for designers to sell their collections and provide a unique shopping experience, creating opportunities for innovation in the retail industry.