Andrea Hasler’s ‘Burdens of Excess’ juxtaposes coveted designer brand names with grotesque meat-resembling accessories. Although many people love toting accessories branded with names like Yves Saint Laurent, Miu Miu and Louis Vuitton, these creations make these mock luxury items seem much less appealing.
Hasler’s unappealing creations are shaped into accessories like handbags and clutches. One particularly unappealing piece features "meat" oozing out of a pair of strappy designer heels. The anti-consumerism art pieces are successful in making these highly desirable designer brands seem revolting. To achieve the look and texture of a mystery-meat, Hasler sculpted her creations in wax, but one could easily imagine the smell that might come off of these gross-looking meats.
The London-based designer experiments with attraction and repulsion in her series, transforming objects that society deems desirable into something repulsive.
Grotesque Mock Meat Purses
Andrea Hasler Puts Designer Brand Names on Ugly Meat Accessories
Trend Themes
1. Anti-consumerism Art - Exploring anti-consumerism through repulsive fashion pieces that juxtapose luxury and grotesque imagery.
2. Mock Meat Accessories - Replicating meat textures and colors to create accessories that provoke thought around societal consumption.
3. Juxtaposition Design Trend - Showing the contrast between desirable fashion and grotesque food to make a statement about consumerism.
Industry Implications
1. Fashion - Fashion design can explore anti-consumerism themes through provocative designs like grotesque mock meat accessories.
2. Art - Artists can use mixed media to create thought-provoking pieces like the 'Burdens of Excess' series by Andrea Hasler that explores the relationship between society's desire for luxury goods and its wasteful consumerism.
3. Food - The food industry can look to participate in the anti-consumerism discourse by exploring creative ways of reducing waste, such as the wax sculpting techniques utilized in the 'Burdens of Excess' series.