Helping parents everywhere beautify their homes, Huggies has developed designer baby wipe containers. Instead of the conventional plain packaging, the new containers are now packaged with "décor-inspired" patterns. In addition, they have "discrete side-loading refill and minimal branding," according to the product site. As a result, parents can keep their homes looking stylish without sacrificing convenience.
The chic and elegant boxes come in a variety of styles. Each box has a different modern pattern that could fit in at a clothing store. The boxes also come in a variety of colors to match any style. Branded as "Baby wipes with grown-up style," the designs, according to Kimberly-Clark, will capture more of the affluent younger parent crowd. By introducing a fashionable design, placing more wipe boxes throughout the house should be more appealing.
Designer Baby Wipes
The New Baby Wipe Box Designs by Huggies Blend in Fashionably
Trend Themes
1. Designer Baby Products - Companies can disrupt the baby market by incorporating sleek design elements into their baby products.
2. Minimalist Branding - Companies can attract more affluent younger parents by offering minimalist packaging and branding.
3. Home Decor-inspired Packaging - Companies can differentiate themselves by creating unique and stylish packaging that doubles as home decor.
Industry Implications
1. Baby Care Products - Design-focused baby care product companies can gain market share by integrating stylistic design elements into their products.
2. Home Goods - Home goods companies can enter the baby market by creating products with unique and stylish packaging that serve a dual purpose as baby products and home decor.
3. Packaging and Branding - Innovative packaging and branding companies can gain a competitive edge by offering minimalist and trendy designs that appeal to younger affluent parents.