Sportswear label Nike introduces a new colorway option for its signature M2K Tekno sneakers entitled 'Desert Ore Habanero Red.' The sneaker model made its debut nearly a year ago and the latest tonal iteration blends a series of classic hues. The Desert Ore Habanero Red colorway features both 'Sail' and 'Desert Ore' throughout the uppers, crafted from leather materials -- this includes a beige and off-white color. This sits atop of a bulky-shaped midsole completed in clean white.
The highlighting element is through its bright accents completed in the label's signature 'Habanero Red.' The red hue makes up the small Swoosh on the side as a branding touch, alongside the heel counter, part of the outsole, and at the lacing system.
Bright Logo Chunky Sneakers
The M2K Tekno Shoes Arrive in a Desert Ore Habanero Red Tone
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2. M2K Tekno Sneaker Colorways - Disruptive innovation opportunity: Develop a line of limited edition M2K Tekno sneakers in various colorways to create exclusivity and drive consumer demand.
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Industry Implications
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