Japanese outerwear brand Descente ALLTERRAIN has unveiled its new Fall/Winter 2022 collection for its 10th anniversary. The latest release focuses on the brand’s most iconic silhouettes and innovations to honor its long-standing legacy in Japanese fashion. The collection highlights the ‘Mizusawa Down Jacket’ in ‘Burnt Orange,’ a waterproof outerwear offering targeted at consumers looking to add a pop of color to their wardrobe.
In addition, Descente ALLTERRAIN has added a selection of padded jackets, shell jackets, and shackets just in time for the chilly Fall season. ALLTERRAIN’s shell jackets incorporate FUSIONKNIT technology for everyday wear and can be paired with the brand’s technical pants for an outdoor-exploration aesthetic.
Consumers can shop the Descente ALLTERRAIN anniversary outerwear collection online in late September 2022.
Technical Anniversary Outerwear
Descente ALLTERRAIN Launches the Fall/Winter 2022 Collection
Trend Themes
1. Sustainable Outerwear - Descente ALLTERRAIN can incorporate sustainable materials and production methods to attract eco-conscious consumers.
2. Smart Outerwear - Descente ALLTERRAIN can integrate smart technology, such as wearable sensors, for added functionality and appeal to tech-savvy consumers.
3. Customizable Outerwear - Descente ALLTERRAIN can offer customization options, such as interchangeable linings, for a one-of-a-kind experience that attracts fashion-conscious consumers.
Industry Implications
1. Fashion Retail - Retailers can use Descente ALLTERRAIN's ideas to introduce new products and attract consumers during the Fall/Winter seasons.
2. Textile Manufacturing - Manufacturers can explore innovative production methods and materials to incorporate in outerwear products for added appeal and functionality.
3. Outdoor Recreation - Companies in the outdoor recreation industry can collaborate with Descente ALLTERRAIN to offer consumers high-quality, functional outerwear for their outdoor adventures.