Culture Pop Soda has initiated a new campaign featuring Boston Celtics point guard Derrick White. The marketing video is set in a local grocery store and highlights the athlete as a "Good Guy" and "Sneaky Good." Notable Boston personalities, including fellow Celtics player Payton Pritchard and several content creators, make appearances in the video. By performing various good deeds, Derrick White reinforces Culture Pop Soda's image as "Refreshing, Gutsy, and Sneaky Good," as well.
The campaign extends across New England, with promotions in grocery stores where shoppers can win signed Derrick White jerseys by scanning QR codes. It also includes billboards, digital boards at Science Park Station, and digital ad placements throughout May.
Consumers might be interested in Culture Pop Soda for its health benefits, including aiding digestive health with billions of live probiotics. Additionally, the brand's commitment to using natural ingredients without artificial sweeteners appeals to those seeking healthier beverage options.