Earlier this spring, peer-to-peer clothing app Depop launched its first-ever brick-and-mortar Depop store in Los Angeles and it is now following up with a community-centric outpost in New York City that aims to teach people how to sell.
As Depop is first and foremost a youth-targeted mobile marketplace for the buying and selling of items, the physical store space includes a studio that may be used by sellers who wish to photograph their goods in a professional setting. Additionally, trained professionals are able to offer assistance and hands-on advice on how to best use and navigate the online platform.
While the Depop store does carry a curated selection of items called Depop Loves New York, it is not fully stocked.
P2P Clothing Studio Stores
The NYC Depop Store Teaches the Community How to Sell Online
Trend Themes
1. P2P Clothing Sales - Opportunity for businesses to create a peer-to-peer clothing platform for buying and selling items.
2. Community-centric Outposts - Opportunity for businesses to create community-focused brick-and-mortar stores that provide resources and education for customers.
3. Professional Studio Spaces - Opportunity for businesses to offer studio spaces, equipped with professional photography equipment, to help sellers showcase their merchandise more effectively.
Industry Implications
1. E-commerce - Businesses in the e-commerce industry can benefit from creating a P2P clothing platform and community-focused outposts to attract and educate customers.
2. Photography - Businesses in the photography industry can offer professional studio spaces to sellers who need high-quality photographs of their merchandise.
3. Retail - Businesses in the retail industry can create community-focused outposts that provide customers with resources and education, in addition to merchandise.