Although PiperWai first introduced itself to consumers by producing an all-natural charcoal creme deodorant that is packaged by the pot, it is now launching a natural, paraben-free and easy-to-apply deodorant stick.
The deodorant comes in a gender-neutral roll-on applicator and a slightly larger size that offers about 35% more product than can be found in its jars.
Just like the original deodorant in a jar, this solid formula boasts activated charcoal as a main ingredient, as well as PiperWai's signature scent with the essential oils of rosemary, lavender, clove, bergamot and more. Unlike many stick deodorants on the market, this one touts a clean, effective formula that is free of aluminum, synthetic fragrances and other undesirable additives.
Charcoal Deodorant Sticks
PiperWai is Now Introducing Its Natural Deodorant in a Stick Applicator
Trend Themes
1. Natural Deodorant - There is a trend towards using natural, aluminum-free deodorants with effective formulas.
2. Charcoal-based Products - Charcoal is a trending ingredient in beauty products and could be used in other personal care items to provide natural benefits.
3. Convenient Natural Beauty - Consumers are seeking out all-natural beauty products with easy-to-use packaging, creating opportunities for innovation in the beauty industry.
Industry Implications
1. Personal Care - Natural deodorants, especially those with unique ingredients like charcoal, have potential for significant growth in the personal care industry.
2. Beauty - Companies can capitalize on the trend towards natural, minimalist beauty products by developing innovative and effective options like the charcoal deodorant stick.
3. Packaging - With the rise of natural and sustainable beauty, there is an opportunity for packaging companies to innovate eco-friendly and easy-to-use packaging solutions, especially for natural deodorants.