Noniko is on a mission to become a fully plastic-free business by mid-2021 and it is working towards that goal with its plastic-free deodorant packaging. The stainless steel packaging for the small-batch deodorant sets itself apart from the many plastic tubes that are readily available, especially since it's designed to be refilled rather than disposed of after use.
The brand offers a variety of deodorants made with natural ingredients and alluring scents like Sundaze (Bergamot and Grapefruit,) Drift (Sensitive Green Mandarin) and Unwind (Lavender and Mint.)
The 100% stainless steel deodorant packaging is created for the California-based deodorant brand by Verity and it offers a simple way for consumers to replenish only what they need with a starter kit, click-in refills and a subscription option.
Steel Deodorant Packaging
Noniko's Packaging Supports a Vision for a Plastic-Free Business
Trend Themes
1. Plastic-free Packaging - Noniko's stainless steel deodorant packaging sets itself apart from plastic tubes and provides a refillable and sustainable option for consumers.
2. Subscription Business Model - Noniko's refillable deodorant packaging offers a subscription option, highlighting the potential to disrupt the personal care industry with a recurring revenue model.
3. Natural and Sustainable Ingredients - Noniko's deodorant is made with natural ingredients and supports a growing trend towards more sustainable and eco-friendly personal care products.
Industry Implications
1. Personal Care - Noniko's sustainable deodorant packaging and natural ingredients offer a new standard for sustainable and eco-friendly personal care products.
2. Packaging and Refill - Verity's stainless steel packaging innovation highlights the potential to disrupt the packaging and refill industries with a more sustainable and eco-friendly option.
3. E-commerce - Noniko's subscription option for refillable deodorant packaging can potentially disrupt the e-commerce industry with a recurring revenue model and eco-friendly packaging.