c SS26 denim collection, unveiled at Kingpins Amsterdam, spotlights an approach to denim that merges innovation with sustainable practices. Dubbed 'Denim Horizons,' the capsule features distinct themes — 'California' with its emphasis on West Coast styles, 'Roam' which serves the outdoor-oriented community with nature-inspired finishes and advanced functionality, and 'Beyond' for the bold, statement-making pieces.
In addition to these styles in the new denim collection, Soorty introduces unique products, like Collagen Denim, which incorporates collagen fibers for skin-friendly wear, and FATE, which uses natural wear patterns to enhance the denim’s character over time. The brand also showcased circularity with its Bottle Bags, which are created from upcycled production materials.
The SS26 collection leverages advanced dye and wash technologies to minimize water and chemical use.
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Trend Themes
1. Sustainable Denim Innovation - The integration of advanced dye and wash technologies represents a shift towards minimized environmental impact in denim production.
2. Functional Outdoor Denim - Denim designed for the outdoor-oriented community, like the 'Roam' theme, blends nature-inspired finishes with high functionality, catering to an active lifestyle.
3. Skin-friendly Denim - Collagen Denim, incorporating collagen fibers, exemplifies a move towards fabric that enhances skin health while maintaining fashion appeal.
Industry Implications
1. Textile Manufacturing - Advancements in sustainable dye and wash processes are reshaping the textile manufacturing industry towards more eco-friendly operations.
2. Outdoor Apparel - The increasing demand for durable and functional outdoor denim highlights a significant evolution within the outdoor apparel industry.
3. Skin-care Clothing - Innovations like Collagen Denim illustrate a growing intersection between the skincare and fashion industries.