Del Taco Del’s Real Deal$ Menu is a new series of offerings from the QSR brand that are all focused on quality, but also accessibility thanks to their extra-low price point. The menu includes 15 items in all that are priced at $2 and under, which consists of nachos, burritos, tacos, chips, snacks and more. The various items on the menu are low-cost, but also focused on quality with real ingredients and made-from-scratch recipes to prioritize a sense of balance that's expected to help draw customers in.
Head of Marketing Sheena Dougher spoke on the Del Taco Del’s Real Deal$ Menu saying, "Real food made with real ingredients at a real deal is a nearly impossible combination to find in today’s food landscape. But at Del Taco, we’ve always believed in providing quality food at accessible prices. We believe that the Del’s Real Deal$ Menu offers an unbeatable blend of quality, variety and affordability with 15 items all $2 and under. Plus, with the new addition of chips & house-made guacamole, our value menu is now even better as it highlights our commitment to our Del Taco Better Mex brand promise."
Extra-Affordable QSR Menus
Del Taco Del’s Real Deal$ Menu Has 15 items Under $2
Trend Themes
1. Budget-friendly Quality - Offering items under $2, the menu highlights a trend where cost-conscious consumers still expect quality and real ingredients.
2. Value-driven Innovation - The development of budget menus that prioritize both affordability and high standards in food preparation reflects a disruptive approach in the QSR sector.
3. Custom-made Appeal - Handmade recipes and real ingredients used in low-cost menu items are attracting customers who seek authenticity and freshness without compromising on budget.
Industry Implications
1. Quick-service Restaurants - QSRs adopting ultra-affordable yet high-quality menu items are transforming the landscape, presenting new value propositions.
2. Food & Beverage - The intersection of affordability and quality in menu offerings is driving innovation in the broader food and beverage industry.
3. Food Retail Innovation - New retail formats focusing on budget-friendly yet premium-quality food items are disrupting traditional models in the food retail industry.