Starbucks has announced that it will add a delivery option through more integration with its partner Uber Eats. The coffee chain is looking at nationwide delivery capabilities by the beginning of 2020. Currently, the delivery option is available in 11 US cities, including Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, Orange County, San Francisco, Seattle and lastly, Washington, DC.
The coffee giant initially started its partnership with Uber Eats in 2018 and it launched two test programs located in Miami and Tokyo. Starbucks also expanded the delivery service in January of 2019 to London, as well as other United States cities. In addition, Starbucks has a well-developed delivery program in China using other platforms.
Delivery App Coffee Partnerships
Starbucks Will Add a Delivery Option for Consumers Across the US
Trend Themes
1. National Coffee Delivery - The integration of Starbucks with Uber Eats for nationwide delivery will disrupt the coffee industry by enabling customers to get their caffeine fix anytime, anywhere.
2. Partnerships with Delivery Apps - More coffee chains partnering with delivery apps like Uber Eats can lead to increased sales and more accessible coffee options to consumers, especially during the pandemic.
3. Localized Delivery Programs - Creating delivery programs tailored to specific customer demographics or neighborhoods can further enhance the customer experience and increase brand loyalty.
Industry Implications
1. Food Delivery - The food delivery industry will be impacted as more coffee chains partner up with delivery apps to expand their reach.
2. Coffee Retail - Coffee retail will face disruption as delivery becomes a more popular method of acquiring coffee for customers, moving away from physical stores.
3. App Development - Developing more user-friendly and effective delivery apps will be crucial for companies looking to partner with coffee chains and meet the growing demand for delivery services.