Fresh off the heels of the controversy surrounding Fox and ABC’s ban of the Lane Bryant bra ads, this spoof for a bra called ‘Delicate Embrace’ was recently created by a supporter and subsequently posted on the Lane Bryant ‘Inside Curve’ blog.
The ad spoofs Victoria’s Secret, featuring an actual skeleton posing in a Victoria’s Secret bra that is, according to the narration, "specifically designed to air on Fox and ABC." The cheeky voice-over goes on to say that the ‘Delicate Embrace’ bra is "Not for chubbies."
Sexy Skeleton Spoofs
‘Delicate Embrace' Bra Commercial is "Not For Chubbies"
Trend Themes
1. Bra Ad Spoofs - Spoofing traditional bra ads to take a stand on controversial body standards and societal pressures surrounding beauty standards.
2. Humorous Marketing Parodies - Creating humorous marketing parodies as a way of protest to raise greater levels of awareness for serious issues and campaigns.
3. Critique Commercials - Creating a critical take on traditional commercials that create unrealistic standards and expectations for consumers.
Industry Implications
1. Lingerie/fashion Industry - The lingerie/fashion industry can create more body-positive and inclusive campaigns free from traditional and unrealistic standards.
2. Advertising/marketing Industry - Advertising/marketing agencies can create humorous, parody campaigns that critique societal beauty standards and promote inclusivity and diversity.
3. Social Activism Industry - The social activism industry can utilize humorous, parody campaigns to protest and raise awareness for important causes and issues through unconventional means.