People who love to customize everything can now create their own chocolate on a reasonable budget. This is a really cool idea from DekoChoco, a Japanese chocolate company.
Just go to their website and design your own package by adding text and images. It takes about 3 weeks to get it.
The cost is just about ¥2500 (about $22) for 45 personalized chocolates.
Implications - The continued prominence of the interactive and interconnected digital age has shown how the ability to personalize and customize a product has increased in importance. Products or companies that focus on the offer of personalized products or customizable commodities score with consumers on a gut level, by allowing consumers to feel as though their opinion and personal preferences are of the utmost importance.
Personalized Chocolate
DekoChoco
Trend Themes
1. Personalized Products - The trend of personalized products has gained momentum with consumers valuing the ability to customize their purchases.
2. Customizable Commodities - Companies focusing on offering customizable commodities have a unique opportunity to cater to consumer preferences and create personalized experiences.
3. Interactive Digital Age - In the era of the interactive digital age, the demand for personalized and customizable products continues to grow, presenting disruptive innovation opportunities.
Industry Implications
1. Confectionery - The confectionery industry has a chance to leverage the trend of personalized products by offering customizable chocolate and other sweets to cater to individual preferences.
2. E-commerce - The e-commerce industry can tap into the demand for personalized products by providing platforms where consumers can easily design and order customized items, offering convenience and satisfaction.
3. Finishing Services - Companies providing finishing services, such as printing and packaging customization, have a disruptive innovation opportunity to cater to the growing demand for personalized products across various industries.