Gap became known for fantabulous "must-have" black pants more than a decade ago. They flew off shelves and helped millions of women across America dress with sophistication and style.
Gap's reintroduces "the" perfect fitting pair of skinny black pants this fall named after timeless fashion icon Audrey Hepburn -- "The Audrey Hepburn(TM) Pant" is sleek and simple with modern details that are undeniably cool.
In line with this, Gap released "Keep It Simple" TV spots showing juxtaposed classic footage of Audrey Hepburn dancing in skinny black pants to the 1980 AC/DC hit song "Back in Black."
The ad opens with a scene from Funny Face as Audrey Hepburn dances through a Parisian cafe. It continues as she jumps out of the movie and onto a backdrop resembling the look and feel of an iconic Gap ad. Special effects and graphics help her navigate her way across the screen in a series of energetic dance steps. She then jumps back into Funny Face as the spot concludes with the tagline "It's Back -- The Skinny Black Pant."
Gap Skinny Black Pants
Deja Vu
Trend Themes
1. Black Pant Revival - The reemergence of Gap's skinny black pants showcases the potential for a revival of classic fashion items with modern updates.
2. Nostalgic Advertising - Gap's use of classic footage and special effects in their TV spot highlights the trend of incorporating nostalgia into advertising campaigns for a sense of familiarity and emotional connection.
3. Iconic Fashion Collaborations - Naming Gap's skinny black pants after Audrey Hepburn taps into the trend of fashion collaborations with iconic personalities, opening up opportunities for other brands to collaborate with legendary figures.
Industry Implications
1. Fashion Retail - The reintroduction of Gap's skinny black pants suggests potential opportunities within the fashion retail industry to harness nostalgia and iconic collaborations to attract customers and create buzz.
2. Advertising and Marketing - The use of nostalgic advertising techniques in Gap's TV spot presents opportunities for advertising and marketing professionals to explore ways of creating emotional connections with consumers through familiar and iconic imagery.
3. Fashion Design - The success of Gap's reimagined skinny black pants opens up the fashion design industry to the possibility of reviving and modernizing other classic fashion items, offering fresh takes on timeless pieces.