Twitter has created a new deepfake policy, which it is publicly releasing in hopes of receiving input before the policy is implemented. Users of the platform are able to send feedback on the draft using the #TwitterPolicyFeedback hashtag.
Deepfakes have become a growing issue due to the potential implications of misinformation being spread on a massive scale. Twitter's new deepfake policy will see that manipulated content will have a notice displayed alongside it. The platform will also warn users that share manipulated content. Twitter also stated that if deepfake content could threaten a person's safety, that actions could be taken to remove the content.
Deepfake Social Network Rules
Twitter Created a Deepfake Policy Draft and is Receiving User Input
Trend Themes
1. Deepfake Detection Technology - Developing new deepfake detection technologies to increase the transparency and credibility of online media.
2. Digital Ethics - Fostering discussions and creating ethical guidelines concerning the potential negative impacts of deepfakes and their use in social media.
3. Disinformation Response Strategy - Developing and implementing strategies to efficiently identify and respond to disinformation attacks, particularly those involving deepfakes.
Industry Implications
1. Social Media - As a platform for the rapid dissemination of information, the social media industry should adopt new measures to reduce the spread of deepfakes and their potential impacts.
2. Media and Entertainment - The media and entertainment industry should develop new deepfake detection technologies and promote ethical practices in the creation and use of deepfakes.
3. Cybersecurity - As deepfakes become more sophisticated in design and more widely adopted, the cybersecurity industry should work to develop advanced detection and response capabilities.