It's one thing for a company to commit to charitable donations, but Deep River Snacks has done more than pledging money. The company has dedicated 10 percent of its net profits to charitable organizations every year, but beyond that, it's selected its charity partners according to the ones that have touched employees' lives.
Each bag of Deep River Snacks products, including kettle chips, baked chips, popcorn, and nachos, are connected to a different charity, so purchases of that snack thus represent a donation to the charity in question. Some of the organizations on Deep River Snacks portfolio include the American Liver Foundation, the Christoper and Dana Reeves foundation, Feed the Children, and the Doug Flutie Jr. Foundation for Autism.
Charitable Chip Brands
Deep River Snacks Donates 10 Percent of Profits to Charities
Trend Themes
1. Charitable Product Partnerships - Companies can explore partnering with charities and dedicating a portion of product sales to support meaningful causes.
2. Employee-inspired Charity Selection - Allowing employees to choose charities that have touched their lives can foster a sense of engagement and personal investment in corporate social responsibility initiatives.
3. Product-inherent Donations - Tying specific products to charities can create a stronger sense of purpose for consumers and drive sales through the alignment of values.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands can leverage charitable product partnerships to differentiate themselves in the market and appeal to socially conscious consumers.
2. Corporate Social Responsibility Consulting - Consulting firms specializing in corporate social responsibility can help businesses implement employee-inspired charity selection processes to enhance their philanthropic efforts.
3. Nonprofit Fundraising Platforms - Nonprofit fundraising platforms can explore collaborations with companies that offer product-inherent donations, creating mutually beneficial partnerships to drive donations and awareness.