Wall's Deep Dish Pizza Pies have been announced by the UK-based brand as a series of snacks targeted towards families and younger consumers to help them enjoy the signature taste of pizza in an ultra-convenient way.
The hybrid snack is inspired traditional pies and deep-dish pizza, which results in pizzas that are packed with toppings for a rich, savory taste and texture. The pizza pies come in two varieties including Three Cheese and Pepperoni, which are both arriving at ASDA and the convenience store channel for £2 per 150-gram serving. The Three Cheese varieties features extra mature cheddar with mozzarella and Red Leicester, while the Pepperoni version boasts extra mature cheddar and pepperoni.
Brand Director at The Compleat Food Group Jason Manley spoke on the Wall's Deep Dish Pizza Pies saying, "The typical Chilled Savoury Pastry shopper is older, so the category must become more relevant for younger consumers if it’s going to continue to grow. The Wall’s Deep Dish Pizza Pie is ideal for satisfying hungry kids after school, as well as working well as an after-work snack or part of a larger dinner. Launching with two popular pizza toppings, we are confident they will be a hit, and we look forward to introducing more recipes in the new year."
Hybrid Pie-Like Pizza Snacks
Wall's Deep Dish Pizza Pies Come in Two Flavors
Trend Themes
1. Hybrid Snack Foods - Combining traditional pies with deep-dish pizza, these hybrid snack foods offer a novel and convenient way to enjoy classic flavors.
2. Convenient Street-food Inspired Products - Inspired by street food, the Wall's Deep Dish Pizza Pies introduce rich toppings and flavors in a format that's easily accessible for busy consumers.
3. Youth-oriented Savory Snacks - Targeting families and younger consumers, these pizza pies aim to refresh the savory snack category with flavors that appeal across generations.
Industry Implications
1. Frozen Foods - The innovative hybrid pizza snacks fit seamlessly into the frozen food sector, where convenience and taste are crucial.
2. Snack Foods - Hybrid products in the snack food industry present new opportunities to merge meal-time satisfaction with snack-time convenience.
3. Retail Convenience Stores - These pizza pies, arriving at convenience stores, highlight a trend where traditional meals are reimagined for the quick-stop shopper.