Originally launched back in May earlier this year, Laura and Deanna Fanning -- both designers for Kiko Kostadinov womenswear, join forces with streetwear imprint HYSTERIC GLAMOUR on a new collection together. The sisters talked about the upcoming capsule on Instagram as they share a video that takes a look behind the scenes for a campaign shoot of the collaborative project to come.
The teased look spotlights a denim skirt that is detailed all over with a special print that honors the joined forces of HYSTERIC GLAMOUR and Kiko Kostadinov. The print adds to the existing HYSTERIC GLAMOUR signature graphic that is true to the designer Nobuhiko Kitamura's admiration of Americana during the 60s and 70s and the subversive anarchic perspectives of the era.
Busily Designed Summer Womenswear
Laura and Deanna Fanning Showcase an Upcoming Capsule
Trend Themes
1. Collaborative Capsule Collections - The rise of collaborative capsule collections between designers and brands in the fashion industry presents an opportunity for disruptive innovation in traditional production and marketing methods.
2. Denim with Unique Prints - The popularity of denim pieces with unique prints signifies a demand for customization and personalization in fashion, providing an opportunity for innovators to create new printing and dyeing techniques.
3. Behind-the-scenes Campaign Shoots - Increased interest in behind-the-scenes content from campaign shoots presents an opportunity for disruptive innovation in storytelling and content marketing strategies.
Industry Implications
1. Fashion - These trends are relevant to the fashion industry and are changing the way designers create, market and sell fashion.
2. Textile Printing and Dyeing - The rise in demand for unique prints on denim provides an opportunity for innovation in textile printing and dyeing techniques.
3. Marketing and Advertising - The increased interest in behind-the-scenes content presents an opportunity for disruption in marketing and advertising strategies across various industries.