Outerwear fashion imprint Berghaus introduces its newest Dean Street collection that is designed specifically for the Spring/Summer 2023 season. It is showcased in a new campaign that features young musicians from the UK as a part of the Start Somewhere campaign.
This includes the soul singer known as Iyamah, the R&B artist SIPHO, and the band Cassia. The new collection separates itself into two different color stories, as it is described to be. This includes a bright iteration of prints that are inspired by Aztec patterns, color-blocking details, and bold tie-dye looks, which all reference cult early Berghaus looks. It also references the brand's roots in acid house culture through the matching sets that kick off with the Wind Shirt 90.
Acid House-Themed Spring Fashion
Berghaus Delivers the Dean Street Collection for SS23
Trend Themes
1. Acid House-inspired Fashion - Opportunity to create a bold, retro-inspired fashion line that draws from acid house culture and references cult early Berghaus looks.
2. Color-blocked Clothing - Opportunity to create vibrant and striking clothing collections that combine block colors and patterns.
3. Musically-inspired Fashion Campaigns - Opportunity to use musical artists and influencers to bring attention to new fashion collections and collaborations.
Industry Implications
1. Fashion - Opportunity to create a unique line of clothing that combines retro-inspired designs with modern trends.
2. Music - Opportunity for musicians to collaborate with fashion brands and help promote new collections through music videos and social media campaigns.
3. Marketing - Opportunity for brands to incorporate diverse models and influencers in their marketing campaigns to create a more inclusive image and reach a wider audience.