The Dead Meat Fall/Winter 2012 collection features clothing that was inspired by pictures. The photos look like they were taken with a low-grade camera, which only adds to the theme of the outfits.
All of the models have their entire bodies camouflaged, including their faces -- one model even has an image of John F. Kennedy draped over his head. Another is cloaked in orange tiger camo, which would be the ideal outfit for roaming through a jungle.
The role of clothing is often to tell a story, and that's exactly what The Dead Meat Fall/Winter 2012 collection does. A picture is worth 1,000 words, but a suit made out of pictures is worth 1 million.
Picture-Cloaked Clothing
The Dead Meat Fall/Winter 2012 Collection is Camotastic
Trend Themes
1. Picture-cloaked Clothing - The use of photo patterns on clothing can be a disruptive innovation opportunity for fashion brands to showcase their creativity and storytelling.
2. Low-grade Aesthetic - The use of low-grade camera imagery on clothing can be a disruptive innovation opportunity for brands to appeal to a younger, more casual audience.
3. Full Body Camouflage - The use of full-body camouflage can be a disruptive innovation opportunity for outdoor brands to create visually striking and functional clothing.
Industry Implications
1. Fashion - The Dead Meat Fall/Winter 2012 collection is an example of how fashion industry can experiment with unconventional styles and materials.
2. Photography - The use of photo patterns on clothing can be a new way for photography industry to showcase their work.
3. Outdoor Gear - The use of full-body camouflage can be applied to outdoor gear industry to create new products for hunting or hiking.