British actress Tilda Swinton is the latest cover girl to grace the pages of Dazed & Confused May 2010. The academy award winner shot by Glen Luchford shows off a variety of looks including teased and tousled locks and short pixie 'dos.
Best known for her roles in 'Burn After Reading,' 'Julia,' and 'The Curious Case of Benjamin Button,' Swinton shines in pieces from Celine styled by Katy England.
Implications - This tousled editorial uses elements of sexual appeal to attract viewers. When using seduction to promote a commodity, companies should remember that it is necessary to maintain an element of class that will conserve the respectability of a business.
Teased & Tousled Celebtorials
Tilda Swinton Covers Dazed & Confused May 2010
Trend Themes
1. Tousled Hair Trend - As more celebrities embrace the tousled hairstyle look, there is an opportunity for hair care companies to market products catered to this trend.
2. Seduction Marketing Trend - The use of seduction in advertisements is becoming more popular, but companies must be cautious to maintain an element of class to preserve their brand image.
3. Celebrity Culture Trend - As the influence of celebrity culture continues to grow, companies can capitalize on this trend by partnering with popular celebrities to promote their products.
Industry Implications
1. Beauty and Personal Care Industry - Tousled hair trends present an opportunity for hair care companies to introduce new products or market existing ones.
2. Advertising Industry - The use of seduction in advertising creates an opportunity for advertising agencies to develop new creative ways of promoting products.
3. Fashion Industry - The influence of celebrities on fashion can present an opportunity for apparel companies to collaborate or partner with popular celebrities and capitalize on their fan base to promote their clothing lines.