Leading American dish soap brand Dawn has announced that it will be rolling out a series of sustainability-focused commitments to "help create a cleaner world for wildlife." The new initiative will build on the brand's existing sustainability efforts and history of partnering with wildlife rehabilitation experts.
Over 40 years ago professionals at the International Bird Rescue started using Dawn dish soap to clean wildlife that had been soaked in oil following a massive spill. Since then, the two companies have teamed up to care for wildlife impacted by oil spills; Dawn has helped care for 150,000 birds and marine animals. Now, the company has pledged to further its efforts with International Bird Rescue as well as The Marine Mammal Center.
"People are always surprised when they see Dawn in our rescue and rehabilitation centers and with us in the field, but the history and continued partnership is real because Dawn carefully removes oil from delicate feathers, making it a vital resource for our response team and the birds impacted by oil pollution each year."
Wildlife Protecting Soap Brands
Dawn Announces Next Series of Commitments to Protecting Wildlife
Trend Themes
1. Sustainability-focused Commitments - Brands in various industries can make significant sustainability-focused commitments to help create a cleaner world for everyone, including wildlife.
2. Partnerships with Wildlife Rehabilitation Experts - Business professionals may want to consider partnering with wildlife rehabilitation experts to help protect and care for animals impacted by oil spills and other man-made disasters.
3. Use of Eco-friendly Products - More companies may choose to use eco-friendly products and materials to help reduce their impact on the environment and prevent harm to wildlife.
Industry Implications
1. Consumer Goods - Consumer goods companies can make significant sustainability-focused commitments, such as using eco-friendly packaging or donating a portion of their profits to wildlife conservation organizations.
2. Oil and Gas - Oil and gas companies may want to consider partnering with wildlife rehabilitation experts to help minimize the impact of oil spills on wildlife and their habitats.
3. Hospitality - Hotels and resorts can make sustainability-focused commitments, such as using eco-friendly cleaning products, to help protect wildlife and their habitats.