Richardson works in collaboration with photographer David Sims once again, marking the second time the duo joins forces. It continues to explore youth culture and taps into the photography talents of Sims and his work to result in a capsule of graphic tees and a new broadsheet newspaper.
The collection uses "lens-within-a-lens and meta techniques" to develop a new range of apparel. Some of the standout items in the new capsule include the piece that spotlights an image of a Richardson tee that is reprinted to be a new graphic. The rest of the range includes the black meta shirt with a reverse side collar emblem and a white tee with a broadsheet cover visual and text accents.
Youth Culture-Themed Graphic Tees
David Sims Joins Richardson on a New Collaborative Collection
Trend Themes
1. Youth Culture Graphic Tees - The trend of incorporating youth culture into graphic tees presents opportunities for disruptive innovations in the fashion industry.
2. Collaborative Collections - The trend of collaborating with photographers to create graphic tee collections presents opportunities for disruptive innovations in the fashion industry.
3. Meta Techniques in Apparel Design - The trend of using 'lens-within-a-lens and meta techniques' in developing graphic tees presents opportunities for disruptive innovations in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can benefit from exploring youth culture and collaborating with photographers to create unique and innovative graphic tee collections.
2. Photography - The photography industry can collaborate with fashion brands to develop new and innovative graphic tee collections that incorporate photography techniques.
3. Printing and Manufacturing - The printing and manufacturing industries can tap into the trend of using 'lens-within-a-lens and meta techniques' to create unique graphic tees that stand out in the market.