The 'Gentlemen' fashion editorial starring David Gant & James Cooper for Schon! features dapper styling with an emphasis on tailoring and structured silhouettes. The stunning menswear editorial lensed by photographer Blair Getz Mezibov captures two generations, both style-conscious and dashing.
The duo of David and James wear the impeccably tailored ensembles from Gieves & Hawkes sporting suited sets, tailored jackets and timeless structured outerwear. The company’s traditional tailoring is showcased with suits crafted to fit traditional standards, as well as modern fashion aesthetics. These elegant pieces tell a style story which proves that fashion has no age.
This David Gant & James Cooper for Schon! shoot is proof that a good suit makes any man no matter their age. Whether a traditionalist or modern man, this flawless tailoring will never go out of style.
Dual Generation Editorials
The David Gant & James Cooper for Schon! Shoot is Ageless
Trend Themes
1. Ageless Fashion - Focusing on tailoring and structured silhouettes regardless of age to create timeless styles.
2. Dual-generation Brands - Catering to both traditionalists and modern men, allowing for a wider target audience and increased sales opportunities.
3. Cross-generational Marketing - Emphasizing generational inclusivity through products and marketing strategies to create a more diverse audience base.
Industry Implications
1. Fashion - Creating ageless fashion pieces that can appeal to both traditionalists and modern men can create increased sales opportunities.
2. Advertising - By emphasizing generational inclusivity in marketing strategies through cross-generational marketing, a more diverse audience base can be created.
3. Retail - Dual-generation branding can help retailers cater to a wider target audience, thereby creating potential for increased sales opportunities.