Amabilis, a Washington startup apparel company, is touting its new Dave Jr. Duffel 2.0 as "the world's toughest EDC duffel bag." Based on the bag's specs and materials, that claim might not be hyperbolic.
Firstly, the Dave Jr. Duffel 2.0 is made from double layered, military-grade tarpaulin around the sides. That material is incredibly difficult to rip or rupture, and it is also completely water- and element-proof. Beyond that siding, the bottom of the bag -- which typically takes the most abuse -- is made from what Amabilis calls 'SuperFabric.' SuperFabric is a proprietary material coated in ceramic armor plates.
The Dave Jr. Duffel 2.0 comes with a lifetime guarantee, which further proves how confident Amabilis is in its durability.
Ceramic-Reinforced Duffels
Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates
Trend Themes
1. Ceramic-reinforced Products - Opportunities for integrating ceramic armor plates in various consumer goods for enhanced durability and protection.
2. Military-grade Materials - Increased demand for durable and water-resistant materials that can withstand harsh environments in consumer and industrial products.
3. Lifetime Guarantees - Brands can gain consumer trust through offering lifetime guarantees and demonstrating confidence in product durability and quality.
Industry Implications
1. Apparel - Apparel companies can incorporate tough materials and ceramic armor plates into their products for increased durability and longevity.
2. Consumer Goods - Consumer goods manufacturers can adopt military-grade materials and ceramic armor plates in their products for added strength and protection.
3. Industrial - Industrial companies can use military-grade materials and ceramic armor plates in their products to withstand challenging environments and increase lifespan.