AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand's consumers with free data. The one small catch is that AT&T is asking consumers to complete simple surveys beforehand.
The Data Perks app is designed for both Android and iOS users alike. The downloadable app is bringing highly desired megabytes directly to consumers for a full month if the user takes surveys and completes shopping offers.
The app acts as a personalized "Google's Opinion Rewards" system that aids each consumer with ample internet access, instead of store credit. While the app is not designed to fund one's Netflix consumption, it is simply the brand's way of interacting with its consumers and ensuring the monthly limits are rarely exceeded. The app is a great way for the brand to build consumer trust and appreciation, which will stabilize the loyalty of its target demographic.
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
Trend Themes
1. Data-for-surveys - Using consumer data as a reward for completing surveys is an emerging trend in consumer engagement, allowing companies to gather valuable information while offering incentives.
2. Personalized Data Services - Providing personalized data services to consumers, such as the Data Perks app, is a trend that allows brands to build trust and loyalty with their customers.
3. Mobile Data Rewards - Mobile apps, such as Data Perks, that reward users with data for completing tasks or participating in offers represent a trend that could revolutionize the way companies interact with consumers.
Industry Implications
1. Telecommunications - Companies like AT&T and other telecom providers are at the forefront of the data-for-surveys trend, providing consumers with innovative ways to access data while gathering valuable information themselves.
2. Consumer Goods - Retailers and consumer goods companies could potentially benefit from implementing similar rewards systems using valuable data to create personalized offers and loyalty programs.
3. Market Research - This trend could disrupt the market research industry with companies now having access to a more engaged, and potentially more representative sample of consumers ethnographies.