Daring Foods -- the "innovative and unconventional plant-based chicken brand" -- recently launched a new live-action campaign dubbed 'Daring Moves.' The new marketing scheme focuses on changemakers and features various individuals that "dare" to take the less conventional route to make a positive impact.
To kick off the campaign, Daring Foods enlisted Fencing Olympian and World Champion and changemaker, Miles Chamley-Watson to be the face of the initiative. The project includes a documentary-style series (produced by Honor Society) that highlights the stories of unsung heroes and trailblazers.
"I am honored to partner with Daring on this initiative and to help bring attention to pioneers creating change in their communities," said Miles Chamley-Watson. "We want to do more than disrupt our respective spaces - we want to change them completely. It's the absolute perfect match and this is just the beginning."
Unconventional Changemakers Campaigns
Daring Foods Recently Debuted the 'Daring Moves' Campaign
Trend Themes
1. Unconventional Marketing Strategies - Businesses can explore new, out-of-the-box marketing techniques that showcase their brand and mission, like Daring Foods' 'Daring Moves' campaign.
2. Changemaker Collaborations - Partnering with a changemaker or unsung hero can create powerful and authentic connections with consumers, as seen in Daring Foods' partnership with Miles Chamley-Watson.
3. Documentary-style Storytelling - Telling authentic stories of impact and overcoming challenges through documentary-style content can be a compelling way for brands to connect with their audience, like Daring Foods' 'Daring Moves' campaign.
Industry Implications
1. Plant-based Food Industry - Companies in the plant-based food industry could explore partnerships with changemakers to showcase the positive impact of the industry on health and the environment.
2. Marketing and Advertising Industry - Advertising and marketing agencies can encourage their clients to take risks and think outside the box with unconventional campaigns and collaborations, like Daring Foods' 'Daring Moves' campaign.
3. Film and Video Production Industry - Companies in the film and video production industry can offer documentary-style content creation services to brands looking to tell impactful stories and connect with their audience, like Honor Society's production of Daring Foods' 'Daring Moves' campaign.