The beautiful and talented Daria Werbowy stars as a biker chick in the editorial 'Iron Maiden' in the upcoming March 2009 issue of Vogue UK.
Prolific photographer Mario Testino captured a sizzling and full-of-attitude Daria under the scorching sun with a motorbike.
Daria was styled by fashion editor Lucinda Chambers in punk and rock chic gear.
Implications - Today's modern woman is no helpless second-rate citizen, and modern consumers definitely respond with increased attention when media companies infuse their female characters with proud and strong role models. The story of the 21st century is increasingly the story of the modern woman and any advertisement or publication which ignores that fact is doomed to fail.
Biker Chick Chic
Daria Werbowy is 'Iron Maiden' in Vogue UK
Trend Themes
1. Female Empowerment in Media - Opportunity to create media content that portrays women as proud and strong role models.
2. Punk and Rock Chic Fashion - Innovative fashion brands can capitalize on the popularity of punk and rock chic styles.
3. Alternative Transportation - Disruptive innovation opportunity for companies in the alternative transportation industry, such as electric bikes or scooters.
Industry Implications
1. Media and Entertainment - Opportunity for media companies to create content that celebrates female empowerment.
2. Fashion - Opportunity for fashion brands to design and market punk and rock chic apparel.
3. Transportation - Disruptive innovation opportunity for companies in the alternative transportation industry, such as electric bikes or scooters.